iPhone Techie

Microsoft has revealed a total of (9) nine new Windows Phone 7 handsets that will be available this holiday season from leading mobile operators in Europe, North America and Asia Pacific. This is huge news and will be very interesting to see how Apple will react to this release.

Upcoming holiday season shoppers spend a lot of money on electronics and I think Microsoft is finally trying to play their cards right and if they ever want to compete in the mobile phone market with Apple then they better step up their game soon.

With more than 60 mobile operators in over 30 countries worldwide committed to bringing Windows Phones to market, the millions of people around the world looking for a phone that plays as hard as it works will have a variety of phones from leading device-makers to choose from. Read more…

Microsoft will reportedly spend about half a billion dollars to promote Windows Phone 7 and hopefully catch up with Google and Apple, according to Kim-Mai Cutler in an article for TechCrunch.

Cutler relays a prediction from Jonathan Goldberg, a telecommunications analyst at Deutsche Bank, who estimates that Microsoft will spend $400 million on marketing alone for the Windows Phone 7 launch. This number doesn’t include millions spend on “non-recurring engineering” costs to help offset development costs for manufacturers. Read more…